Professional Copywriting for Every Business Purpose
These days, there is a real misunderstanding of the benefits of professional copywriting, especially among those with the small business communities, whether they be based in the city, city fringes, urban or rural communities. Most know how to hurriedly write “copy” for a local newspaper advertisement without preparation or forethought while a newspaper space salesman is waiting patiently for the copy. Most also don’t take the time to monitor the result or to take time on focused follow-up.
As an alternative, a good copywriter can take hours writing an introductory letter for a telemarketer to follow up, or to introduce a new product line or idea. In fact, most copywriters are either never asked why so many hours have gone into the project – especially if the work done gets good results. It’s a valued return on investment.
Good Website Copywriting Could Dramatically Grow YourBusiness
As far back as 2002, when Peter Collins was working with Mark Stephens (one of the best free publicity gurus you will ever come across) Peter was under the impression he and Mark had mastered internet marketing reasonably well.
Mark asked Peter to rewrite a clients website, and within months his overall business quadrupled in turnover. Within a year or two that business was listed in the Business Review Weekly (BRW) fastest growing business awards list.
Peter was told the business had that phenomenal growth due to his copywriting. But he don’t believe it to be entirely right. He believed the business achieved what it did, due to a combination of factor . . . all based around sound business practice. In other words, it was a combination of the carefully crafted website content, well planned other media advertising and promotions, the development of an experienced sales force that was managed extremely well, and a business plan meticulously worked and applied and reworked rigidly.
However, when Mark was then asked by the website owners brother to come up with a better advertisement to help sell his business. Peter was again consulted and “disappeared” for an hour or two to work to try and get a few calls to come through the phone. The owner had been advertising the business 7 days a weeks in Sydney’s largest newspaper, the Sydney Morning Herald, daily and weekend editions, for over three months and had not received a reply. Yet the day after Peter’s rewritten copy appeared in the newspaper over 90 calls were received and the business was sold around 24 hours later.
That is the value of good copywriting. Right every business needs that type of result.
Websites Stand Out and Flourish whenever Good Copywriting Skills are Applied
A well focused Copywriter with a planed format will bring an understanding to their work, that when people skills are confronted with technological change, the merging of the two can a force to be reckoned with. This one thought can then be further enhanced by keeping the newly written copy filled with relevant emotional triggers. (See Copywriting & Marketing for more information).
Good marketers understand that by giving a Copywriter a brief on a certain subject, then allowing the Copywriter just a few hours to carry out the research, reader emotions will most likely be stirred to the point where certain pre-determined suggestions and directions are more likely to be followed.
A marriage of ideas, marketing vision, with Good Copywriting on a well structured website may be all you need to add a life-line of tens of thousands of additional dollars in revenue to a struggling business affected by the recession.
Profit Maker is geared to work with you in each of the vital areas to help bring your website to life.