THE WORD ‘NO’ SHOULD NOT BE FEARED

It should be noted that a weak salesperson either stops at the first NO, or does not even get to a situation where he or she hears a NO because of the fear of rejection; whereas a professional salesperson will stop only when they hear the word YES. The Professional understands the word NO is not a personal rejection. Statistically, prospect’s will generally say NO at least seven times before they say YES. Therefore, any salesperson who can develop sufficient discipline to expect at least SEVEN NO’s from the prospect before giving up, will most definitely write more sales.

Peter Collins

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