THE CONCEPT OF SELLING IS CHANGING RAPIDLY
Throughout the world today, the concept of selling is changing rapidly – and it is fair to say, far more rapidly than any salesperson would honestly like.
Now, that is not to say that the selling styles have changed beyond recognition, but simply that what the consumer is prepared to accept as today’s norm has been moved (or perhaps, elevated) to a new and far more astute level. In fact, every salesperson in this modern era now senses that customers are both behaving and responding differently.
Some sense that the consumer may be considered less friendly, whereas others expect more from the seller than ever before.