`’Copywriting for the Internet’
– your Free e-book
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The Index Follows Immediately after this Preface
Although many people seem to think that writing effective copy for the web is easy, it isn’t. So if you want to ensure that your readers and your customers understand how your website works and what it can do for them, you need to produce good copywriting for it.
In this book, we will look at the basics of producing good copywriting for the web. But before we start there are a number of things that you should remember.
First, people do not read a website in the same way that they would read printed material. In fact, there are three characteristics which affect how a web user will react to the online content of a site.
It is important to remember that web users are active, not passive. So if they can not find a reason for staying on a site, then they will leave it. Sometimes a person will leave 15 seconds after they have actually gotten there. So if your text is too long, then they are less likely to read it. So if you want a web user to believe what you have to say, you must be able to back up the hype.
In order for any web copy to be effective, it must take into account the characteristics mentioned above.
What is most important of all when looking at copywriting for the web, is not to underestimate the importance of the basics. If you just jump straight into it you may find yourself in trouble, and your site not being as effective as it should be.
AND A FINAL WORD ON THE SUBJECT
Business is about applying specific focus, strategies and principles for the times we face. Marketers are aware of this and work at and fine-tune various strategic concepts based on really basic simple research anyone can do. In fact, this book has many of the things that I am already doing and am about to do on a series of new internet businesses launched just recently.
Many have told me that going onto the internet to make money at a time like this is not a good idea for a first timer, especially someone that is 68. But, I didn’t grow other businesses or resurrect near collapsed businesses because I listened to the opinions of others. No, I started with a plan, I’m still working on that plan and have avoided being told how to run things based on the opinions of others that have to date only been able to give me their opinions.
In turn, I will keep reading, watching videos and learning from those that have the runs on the board. I also have an advantage, I’m a marketer, and therefore am able to separate much of the hype and half-truths rife on the internet and carefully weigh them up against my understanding of what works and what does not. Whenever I’m unsure, and that’s much of the time, I simply go back to reading, watching videos and learning from those that have the runs on the board. It’s all I know to do.
The strategies I have been putting in place are now starting to pay off. So far I have spent five weeks working on a platform that will have intrigued prospects visiting my site without paying for leads or pay per click. I began to get activity around 4 weeks ago, but only a trickle, then ten days ago the daily visitor numbers began to grow and yesterday I had over 1100 visitors. I’m told that’s pretty good for a brand new website yet to be ranked by Google.
COPYWRITING FOR THE INTERNET INDEX
COPYWRITING FOR THE INTERNET INDEX
Chapter 1 Why Writing Copy for the Web is Different
Chapter 2 Visitors Are Important to You
Chapter 3 Plan in Order to Succeed
Chapter 4 How to Write Effective Copy for the Web
Chapter 5 How to Find Effective Keywords and Keyword Phrases
Chapter 6 Keep it Short and Sweet
Chapter 7 Other Essential Components for Good Copywriting
Chapter 8 Get a Headline that Grabs
Chapter 9 How to Go About Writing a Headline
Chapter 10 Test the Tone of Your Headlines
Chapter 11 Make Your Text Links Look the Same
Chapter 12 Be Positive from Beginning to End
Chapter 13 Search Engine Optimization – How and Why it Works
Chapter 14 Optimize Websites by Engaging SEO Experts
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