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SELL THE PROBLEM YOU SOLVE, NOT THE PRODUCT
Years ago I learned not to take on problems with my prospects and clients. Mentally problems mainly appear too difficult to overcome. However, if the word problem is substituted with challenge, it becomes just that, a challenge, and challenges are something we all welcome and work together at overcoming them.
SO SELL THE CHALLENGE BEFORE THEM AND THE SOLUTION THAT COMES WITH IT
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<a href="https://www.profitmakersales.com/sell-the-problem-you-solve-not-the-product/">SELL THE PROBLEM YOU SOLVE, NOT THE PRODUCT</a>