Description
Telephone Techniques That Work
The year was 1876 when a man called Alexander Graham Bell first presented his plans for a patent of a device called the telephone in the United States of America. Many said in the late 1800’s “the age of the telephone is here”, but those individuals who had the foresight to see the potential of this great device could never have imagined what the telephone has developed into in the 1990’s. These days the telephone is no longer only a device on somebody’s desk, in the car, or even a portable unit – it’s an essential communication tool. The age of the telephone is truly here.
At the flick of a switch, the press of a button, or the response of a sensor pad, the modern executive is able to accomplish much of what used to be done with a
personal visit, a lengthy meeting, reams of correspondence or travel to distant places. Growth and innovations in global telephone services combined with
computer generated information has created a new breed of people reliant on the telephone as a time saving communications device. Today we can spend our time making enquires on any one product, price or service. And what used to consume days or weeks through drawn out exchange, correspondence and negotiation is now being handled in a matter of minutes simply by pressing the dial buttons on a telephone. Those with foresight have taken the
necessary steps to ensure their customers receive efficient, courtesy and prompt telephone service, back-up and support. The majority of business houses today are also reliant on the telephone as perhaps the most cost effective of tools designed expand as well as maintain existing markets.
The telephone is no longer a convenience. It’s become one of the most necessary tools in modern business. In fact, millions of dollars are won or lost every working day according to the degree of expertise the telephone operator employs. But despite its importance in today’s economy, few business people understand either the full potential of the telephone or how it can be used for maximum effect. People are still vague about the procedures to follow and the stumbling blocks to avoid when trying to canvass with the telephone, its benefits and the results that one can attain by taking charge and systemising sales, service and other business procedures.
Then with today’s escalating costs of travel, more enterprises are using the telephone as perhaps one of the most effective (yet inexpensive) methods of
maintaining and building their business. Managing Directors and other executives are finding they can save time by utilising the telephone prior to, during and after appointed calls. And the after-effect of maintaining contact with people (without having to leave the office) is one of the most prolific cost savers afforded to any business house over the past 50 years.
The pages of this book will provide the reader with the necessary understanding, procedures, techniques and fundamental ground rules that have been trialled by the leaders in the field of telephone communication. Methods painstakingly researched and prepared both for the novice user as well as the executive.
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