This is one idea I’ve been wanting to try out for a long time, but have never had the opportunity to do so, and because I’ve not road-tested it myself personally, I’ve not passed it on. The idea is this and costs less than 10 cents to print and die-cut.
Whenever you knock on a neighbourhood door and the occupier isn’t home, rather than leaving a Calling Card, Brochure, DVD Teaser or other marketing material under the door or in the letter-box, why not leave them a door-knob message.
The item only need to be made out similar style to the “Do not disturb” signs used in hotels. And remember, a sign that can be re-used is more likely to be kept. Therefore why don’t we create a sign that generates a “call to action” on the one side (where they have to call you back to claim a prize etc.) and perhaps the other side simply has a “Do not disturb”, “Enter at own risk”, or a host of other similar slogans under our company logo.
On the other hand, we may trial short run copies with humorous messages designed at certain segment markets or to promote obvious focus messaging. Suggestions here could be, “Don’t touch this sign – owner is about to go on Holidays”. ”You would be happy too if you scored a quality holiday cheap”, “I’ve just booked 7 nights in a 5 star Queensland Resort for $179”.