NEGATIVE SELF-TALK WILL KILL A SALE STONE DEAD IN NO TIME FLAT
This is the biggest turn-off of all the turn-offs in sales. Negativity brings with it – doubt. And doubters aren’t buyers. The professional seller is fully aware of power one or two ill chosen words can have on the outcome of any call and avoids them at all cost. If that sounds basic, it is, but it won’t fix the problem of what caused the problem in the first place.
The reason for that is far more deep rooted and in the main caused by what the salesperson has accepted as fact, and then what they have done about it since. What most of us forget is that our mouths (in the main) echo our actual results in sales. So what is it that you are dwelling on and thinking about most of the time? The sales you made, or the ones you didn’t. Remember, whatever you say is what you get.
The subconscious brain is unable to tell the difference between a real situation and an experience constantly played out in the mind. In time, your subconscious brain accepts all your negative thoughts as well as the negative self-talk you feed into it AS FACT. In the main, that’s the main reason why so many write the poor results they do.
If at the moment you sell less than 50% of what your peers do, you most probably will have a problem with what you dwell on most of the time. Stop using your valuable time and energy feeding your subconscious mind with what could have been. You owe yourself more than that. Try telling yourself and others of your successes.
Whenever you are on your own take time to affirm positive thoughts of your successes and what you know you can achieve in future. Then spend as much time as you can learning how it should be done, and rehearse what you’ve learned until it becomes second nature. By that process, don’t be surprised if you begin to sell more because of it – because chances are – you will.
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This Article is by Peter Collins – In a sales career spanning more than 53 years, Peter Collins has focused on helping and bringing out the best in others – whether it involves training or mentoring salespeople, managers, business consulting to SME’s. Since the 1970’s Peter has built a reputation as a Nationally and Internationally Published author, and has 68 business books to his credit, but he is mainly known for one book based on the Audio Tape series of the same name, Over 50 Ways of Closing the Sale. Peter had his first book published in 1969 and now has over 133 books in all, including Business, Marketing, Sales, Free Publicity, Body Language, Music and over 30 Christian books to date. Peters books have sold over 2.5 Million copies over 48 years. In his personal life, Peter has been sought after as an encourager and motivator that has given of his time and talents freely despite his busy schedule. Subsequently, he has assisted churches, pastors, community and charity groups, as well as individuals through his teaching, training, development and on-going mentoring.
© Copyright Peter Collins, Profit Maker Sales, Sydney, Australia, 1994, 2002, 2007, 2011, 2015, 2017, all rights reserved. Peter can be contacted through his website – profitmakersales.com
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