MEET WITH KEY PEOPLE
In every village, town, shire and city there are those prominent individuals who are considered to be key people. People who are able to influence others. The more of these people you befriend, the more they’ll be able to help you grow. But don’t wait for the next Chamber of Commerce meeting to make your approach – do it now.
GO BEYOND SINGLE-NICHE MARKETING
Don’t just get attached to one segment of the market – no matter how profitable it may be to you at the time. Develop several niches. The wider your different market niches, the more likely you are to increase your business turnover – and profits.
ATTEND ASSOCIATION FUNCTIONS
The more you attend, the better known you’ll become. You may need to eat lots of foul or ordinary tasting finger food, but you’ll also get to meet many other people just like you – and you’ll also get the chance to meet others of influence.