For the best part of 30 years, Peter Collins has consulted with small business owners that have created great products or have the most wonderful ways of servicing local communities, but are slowly going broke. We all know at least one in a similar boat. And the one thing that each of these business owners are told, you may have a great product or business idea, but unless you are able to sell, you may not have a business for much longer.
Wherever there are people who want to buy a product or service, there also has to be someone who knows how to sell a product or service.
On the other hand you may say this product will sell itself. And it may, but statistically that cannot be substantiated. Rather than wait around and hope, the smart small business owner knows that things need to be sold, whether through advertising, a retail shop or by personally going out and introducing the product or service to those that need it. Whenever you decide to do that, it would be best to get the odds in your favour and do things the way other professions do. By being trained in what to do in their profession. It is still the best, fastest and most profitable way to do things.
Once a marketing process has been developed and implemented, that resource could then be moulded into your overall business strategies and maximise your overall marketing thrust into whatever marketplace you choose.
Existing & Potential Market Segmentation Research
The key to success in todays highly competitive, rapidly changing and complex marketplace is a thorough a thorough understanding of the existing potential market, the hot buttons of both your product and your competitors, marketplace trends and a host of other factors.
Profit Maker Sales, in collaboration with Peter Collins will conduct and/or manage on your behalf, the following:
- Focussed Attitudinal Research,
- Qualitative and Quantitative Overviews,
- Provide Periodic and on-going Strategic Reporting.
This is critical information for anyone who is serious about growing their business.
Moreover, your business cannot be successful if you don’t thoroughly know:
- Your Potential Market and Beyond,
- Your Existing and Lesser Perceived Competitors
Together with Your Potential Customers:
Let Peter Collins help you build the Business Sales Strategy Concept based on Market Segmentation that will work wonders for you.
Good products or services without good marketing are just that, good products and services. And no matter how good your product or service may be, without your business being able to convert those products into sales, technically you do not have a viable business.
Nothing sell itself . . . irrespective of what one of your friends or family tell you. That story is a myth without foundation that has been doing the rounds since day dot.
To achieve good Marketing in todays environment, you will firstly need to analyse your current segment placement, define your objectives, work out your target audience, what you are they looking to achieve, then choose your demographic. Once that is achieved, we work on a planned strategy with you to prepare a marketing approach specifically tailored to your business.
Once these are fully established, the implementation of them would then allow those resources to be moulded into your business and maximise your overall marketing thrust into the marketplace.
It’s Never Too Late to Bring in a Business Growth Expert
Strategic Marketing & Business Plan Implementation
Profit Maker Sales, in collaboration with Peter Collins and specialist marketers are able to develop a Personalised Marketing and Business plan based on client requirements. Before a successful a Personalised Marketing and Business plan can be developed, it is important to understand the market environment based on client needs.
- Demographic Evaluations
- Demographic Undertakings and Studies
- Domestic Trends,
- Localised and Broader Environments
It is also essential to understand:
- Product and Market Analysis,
- Evaluating Existing Distribution Channels,
- Reviewing Pricing Structures,
- Confirming Perceived Price Points.
One of the services that we would undertake is to conduct a thorough SWOT analysis (Strengths / Weaknesses / Opportunities / Threats ) on both the business and product s or services.
Using this information base, Profit Maker Sales, in collaboration with Peter Collins and specialist marketers, create an impactual, integrated short and long-term strategy, full budgeting with appropriate monitoring and measurement mechanisms.