It has often been said that those who have “knowledge” have “power”. The same applies to all areas of selling because those who have good sales “knowledge”, also have this “power”.
Just stop and think for a moment about those who live on the third world.
Much of what we take for granted as a basic part of our everyday lives, to them is a luxury even beyond many of their dreams. For that one reason (and many others lust like it), that group of people need to be taught better and more cost effective ways of digging wells, building water storage and treatment facilities as well as constructing the network to provide the necessary water supplies to the villages.
Those who have this “knowledge” – have “power”. Likewise, in every part of our everyday lives those who have other forms of “knowledge”, also have this “power”.
Power is something others Want for Themselves – read on
Power is not (as most if us tend to believe it to be), a form of manipulation, dominance or control mechanism.
Each of those are the misuse of power. No, having power simply means you have something that others want for themselves.
- Others want to be in the presence of those that are happy, kind, courteous, understanding and loving – they feel warmed by that person’s presence.
- Others want to be in the presence of positive, enthusiastic, confident and creative people – they want to be likewise.
- Others want to be in the presence of skilled, educated and knowledgeable experts in their field – they can learn from them.
- Others want to be in the presence of the rich, powerful and successful – some innovative secret may just rub off from them.
- And yet others just want to be in the presence of the people with a vibrant, effervescent and contagious personality – it makes them feel alive and happy.
The seller is the person who needs to develop a good deal of these qualities. And the more he or she has accomplished, the better the selling becomes.
However, the seller too has something the prospect wants – a product that will improve a lifestyle, enhance productivity or increase profits – that too is power. Use it wisely.
Get Back that Same Supply you Started with in Sales
At the beginning of your selling career, what did you have a big supply of? It was enthusiasm, a burning desire, excitement and the feeling of, “Watch out world, here I come.” Now that you’ve got this terrific opportunity in sales, there’s no limit to what you can do.
This Article is by Peter Collins – In a sales career spanning more than 50 years, Peter Collins has focused on helping and bringing out the best in others – whether it involves training or mentoring salespeople, managers, business consulting to SME’s. Since the 1970’s Peter has built a reputation as a Nationally and Internationally Published author, and has 65 books to his credit, but he is mainly known for one book based on the Audio Tape series of the same name, Over 50 Ways of Closing the Sale. In his personal life, Peter has been sought after as an encourager and motivator that has given of his time and talents freely despite his busy schedule. Subsequently, he has assisted churches, pastors, community and charity groups, as well as individuals through his teaching, training, development and on-going mentoring.
Peter can be contacted through his website – profitmakersales.com