KEEP A HIGH PROFILE

People like to do business with people who they consider to be confident, capable and reliable.  The same people also admire high profile achievers – they envy them.  Make an effort to maintain a high profile image in everything you do – it will pay more dividends than you think.

PROMOTE UNEXPECTEDLY

Around a decade ago, someone came up with the idea of Christmas in July.  It caught on so well, we now have Christmas in July in some place, Christmas in August in others and now, I noticed a few places advertising Christmas in June.  Whatever, the reason (and it will best if it’s a funny one), use it.  It may work so much  better than you think.

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