 Don’t even spend a microsecond thinking about excuses. Instead, focus your attention on specific and written action steps that will help you reach your goals and have a positive impact on selling results.

 Don’t ever confuse wishes with wants. When you want a thing you go out and get it. When you merely wish for something, you wait for it to come.

 Don’t forget to let your sales prospect touch and feel the product – if at all possible. It will make an enormous difference to how much you sell.

 Don’t forget until it’s too late, that the business of life is not business, but living.

 Don’t learn the tricks of the trade–learn the trade.

 Don’t look back – always look ahead.

 Don’t pray for lighter burdens, pray for stronger backs

 Don’t read the headlines – become the headline!

 Don’t sell too many products at one time, that may confuse your prospect. Concentrate on one product, one idea or one solution at one time and you’ll achieve more than you ever could going “bulk.”

 Don’t use a big word where a diminutive one will suffice.

 Don’t waste a whole day – laugh at least once.

And …

 Do not lend money to a fiend.

 Do not underestimate the power of the Force.

 Don’t make people want their own back.

 Don’t miss the main need.

 Don’t push over the plan.

 Don’t push if the prospect doesn’t want it.

And observe this one DO

 Do unto others as if you were the other.

Peter Collins