Be Careful Whenever You Use the Phrase I Know

August 30, 2015

Closing The Sale Articles, Sales/Selling Articles

For years most people I’m involved with have used the phrase “I know.” As a reinforcement phrase (with raised eyebrows and a higher pitched voice) “I know,” as a sympathy phrase (whenever listening to someone in distress and not knowing what else to say) “I know,” (as a phrase of approval, nodding the head and saying) “I know,” or as a number of other ways “I know,” can be said. All seem harmless enough, until you are confronted with the possible subliminal messages the “I know,” can send out.