Here’s Why the BEST Salespeople Are Always the BEST Sellers
Those with good track records and end excellent sales results, are the ones who are generally never on the lookout for new techniques. But they are always on the lookout to be reminded of what worked well for them in the past. Or it might be that they stumble over something that becomes a reinforcement of the things they may have forgotten along the way. And these are the same people that understand to be a professional seller they need to have, and have memorised, at least TWENTY well-rehearsed closing types for their product or service, or they will not consider themselves competent.
This is best noticed when a better than average salesperson changes jobs. Although they can sell and close extremely well, they embark on a crash program of learning as many closes as possible with that new product or service. They do this to learn as much as they can about the new company and its saleable commodities. And they work on refining as many new and exciting ways as possible to incorporate those things into their presentation.
But above all, what really sets them apart is, they will spend as much time as possible with the best seller in that company, so they too can know as much as the best do about what they are selling.
This is why good sales people are always good, no matter what they sell or for whom they sell it. They know that without good selling skills over and above their product knowledge, they are doing their customers an injustice. And if they don’t close at a good ratio, their company will suffer as much as their client will.
And as a final point, it must be remembered that the salesperson is always judged on his or her results; on his or her ability to write orders; and on his or her ability to deliver good company profits. No other yardstick can or should be applied.
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This Article is by Peter Collins – In a sales career spanning more than 53 years, Peter Collins has focused on helping and bringing out the best in others – whether it involves training or mentoring salespeople, managers, business consulting to SME’s. Since the 1970’s Peter has built a reputation as a Nationally and Internationally Published author, and has 68 business books to his credit, but he is mainly known for one book based on the Audio Tape series of the same name, Over 50 Ways of Closing the Sale. Peter had his first book published in 1969 and now has over 133 books in all, including Business, Marketing, Sales, Free Publicity, Body Language, Music and over 30 Christian books to date. Peters books have sold over 2.5 Million copies of his books over 49 years. In his personal life, Peter has been sought after as an encourager and motivator that has given of his time and talents freely despite his busy schedule. Subsequently, he has assisted churches, pastors, community and charity groups, as well as individuals through his teaching, training, development and on-going mentoring.
© Copyright Peter Collins, Profit Maker Sales, Sydney, Australia, 1994, 2002, 2007, 2011, 2015, 2017, all rights reserved. Peter can be contacted through his website – profitmakersales.com
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