Growth Categories Will Divide to become Two or more Categories
Just have a look at what’s happened in the computer industry in just a short few decades. Now the industry has divided itself into a series of alternatives. No longer do we just have computers, we now have PC’s, mainframes, microcomputers, supercomputers, fault-tolerant computers, workstations and so on.
The insiders have been marketing the concept of creating new categories for as long as the industry has been around. Now watch this same process emerge as the computer software industry begins to grow faster than ever before.
That’s not to say that computer software has not already become larger than the industry that supports it. Many inside the industry believe it already has, and by a very sizeable margin.
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This Article is by Peter Collins – In a sales career spanning more than 53 years, Peter Collins has focused on helping and bringing out the best in others – whether it involves training or mentoring salespeople, managers, business consulting to SME’s. Since the 1970’s Peter has built a reputation as a Nationally and Internationally Published author, and has 68 business books to his credit, but he is mainly known for one book based on the Audio Tape series of the same name, Over 50 Ways of Closing the Sale. Peter had his first book published in 1969 and now has over 133 books in all, including Business, Marketing, Sales, Free Publicity, Body Language, Music and over 30 Christian books to date. Peters books have sold over 2.5 Million copies of his books over 49 years. In his personal life, Peter has been sought after as an encourager and motivator that has given of his time and talents freely despite his busy schedule. Subsequently, he has assisted churches, pastors, community and charity groups, as well as individuals through his teaching, training, development and on-going mentoring.
© Copyright Peter Collins, Profit Maker Sales, Sydney, Australia, 1994, 2002, 2007, 2011, 2015, 2017, all rights reserved. Peter can be contacted through his website – profitmakersales.com
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