Growth Categories Will Divide to become Two or more Categories
Just have a look at what’s happened in the computer industry in just a short few decades. Now the industry has divided itself into a series of alternatives. No longer do we just have computers, we now have PC’s, mainframes, microcomputers, supercomputers, fault-tolerant computers, workstations and so on.
The insiders have been marketing the concept of creating new categories for as long as the industry has been around. Now watch this same process emerge as the computer software industry begins to grow faster than ever before.
That’s not to say that computer software has not already become larger than the industry that supports it. Many inside the industry believe it already has, and by a very sizeable margin.