GOOD VALUE IN EXISTING CUSTOMERS
This applies to all types of business, but especially more so in those markets where success can be predicated exclusively on the buying habits of established customers.
The benefit here is the more you know about the buying habits of this group, the more you can prospect those clients into new product categories within your existing data base.
A segment of the same client base can also be used to test market the suitability of a new or innovative product range.
Peter Collins
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