GOOD SELLERS VS PROFESSIONAL SELLERS
- Professionals have a burning desire to win, through achievement.
- Professionals go ahead and do what they fear most, but, in the process, learn what their fears are, and work on them. Then, when that is achieved, they look for the other fears that may be holding them back.
- The professional will not stoop so low as to take rejection personally. They know they can’t sell every client and expect to be rejected, more times than they sell.
- Professionals are genuinely interested in people, their needs, their wants and even their habits. Because of this, professionals are never without referrals – they will even get referrals from prospect’s that did not buy from them.
- The enthusiasm of a professional is high, even on the odd times when they are failing. Spend a day with a professional and you will probably hear him say, “Well, I know I can’t sell them all; still, I’m learning from rejections. Now let’s go and sell the next one.“
- Professionals are always willing to improve, either from seminars, courses, books, tapes or by discussion. You don’t have to sell a winner the idea of further investing in his mind or his profession.
- The professional will go back to basics at least once a year. He or she is never too proud to know that he too meanders off the track, forgets the fundamentals of selling, and needs to be steered back in the right direction.
- Most importantly, the professional is not afraid of criticism by others. To them, it does not matter whether it is constructive or otherwise they welcome criticism. Criticism may just be what they needed to improve a specific strategy or presentational function to more effectively sell their client.
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This Article is by Peter Collins – In a sales career spanning more than 53 years, Peter Collins has focused on helping and bringing out the best in others – whether it involves training or mentoring salespeople, managers, business consulting to SME’s. Since the 1970’s Peter has built a reputation as a Nationally and Internationally Published author, and has 68 business books to his credit, but he is mainly known for one book based on the Audio Tape series of the same name, Over 50 Ways of Closing the Sale. Peter had his first book published in 1969 and now has over 133 books in all, including Business, Marketing, Sales, Free Publicity, Body Language, Music and over 30 Christian books to date. Peters books have sold over 2.5 Million copies of his books over 49 years. In his personal life, Peter has been sought after as an encourager and motivator that has given of his time and talents freely despite his busy schedule. Subsequently, he has assisted churches, pastors, community and charity groups, as well as individuals through his teaching, training, development and on-going mentoring.
© Copyright Peter Collins, Profit Maker Sales, Sydney, Australia, 1994, 2002, 2007, 2011, 2015, 2017, all rights reserved. Peter can be contacted through his website – profitmakersales.com
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