FOLLOW-UP FOR EFFECT
The difference between a stayer and a non-stayer is – the non-stayer believes the marketing is over when the sale is made – but the stayer knows that’s when the marketing begins. Whatever marketing you do following the sale is where the real profits are made.
Selling to existing customers is usually easier and far less expensive. Anyone with reasonable accounting knowledge knows the dearest part of the marketing budget is to attract and sell to a new customer. Those same acquisition cost can reduce substantially if that customer can be sold a subsequent time and/or provide on-going referrals to aid further sales.
YOUR CUSTOMERS WOULD PREFER A BUSINESS PARTNERSHIP WITH YOU
In today’s highly competitive market, your customers want more than just somebody that supply’s them with a great product and services. They want to feel secure in a relationship with someone they know, get along with and can trust, especially when they need help the most. And they would prefer to have someone they can ask advise of, get an honest answer and know that their needs are taken care of in the most professional way. But above all, they want someone on their team who’s on their side. Someone who’s loyal to them and can be taken into their confidence when and as needed.
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