Endorsement Selling or Alliance Selling

Who do you know that’s a centre of influence and would write a letter your products and business? On the other hand, who do you know that has built a trusting relationship with their customers?  If you can figure out how it would benefit that person to endorse you and your company, you should make sales as a result. It’s called endorsement selling or can be called alliance selling.  You could pay them a commission; exchange your database for theirs; offer a free service or sample that would add value to their clients.  Maybe your products are something their customers need and would benefit from.

If you get a written endorsement, suggest you draft the endorsement letter, and they transcribe the contents onto their letterhead and sign it for you. Who do you know that likes your product or service and has a trusting relationship with your ideal prospects? Put together an irresistible proposal for this person right now? You won’t be sorry.

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