Don’t Wait for the Lights to Turn Green
A lesser known reason for failure amongst non-professionals is that the majority of the time they are waiting for the right conditions before they make their move. Many of them plan and prepare for anything up to months at a time, only to go back over and make a few final adjustments here and there. Then they tinker with it again and again.
To the seasoned professional, this is call reluctance at the highest level. For a professional knows he or she can only get paid on the calls they close, and procrastination doesn’t close calls. Yet these people find excuse after excuse not to make calls. They spend their time filling in time rather than making their time a productivity producing financial pursuit.
Some psychologists call this syndrome “waiting for all the lights to turn green”. The act is, in any stretch of road anywhere in the world it is impossible for every light to turn green as you approach it. Some will be amber, and some red. The same applies in selling.
Conditions will never be perfect no matter what – and he who ventures out does so at his own risk. Anything could go wrong, and sometimes does. But life is full of risks and those that don’t take risks never usually amount to much anyway – do they???
Now Go For It
Peter Collins
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