Consider Getting Inside your Clients Head
The only way that you will create a presentation that will get you the results you want is by getting inside your customers head. You need to see the ‘world’ through their eyes; hear what they hear through their ears and undergo much of their lives through what they encounter on a daily basis. And the only way you’ll achieve such an intimate understanding is through doing your homework thoroughly.
Naturally the work you do will reflect on the potential of the profit you stand to make. Then, when accessing the likely profitability of any new marketing plan, you should always take the long-term view, rather than just centring on any of the short-term gains available to you.
Face to face research is the most effective method, and also the most costly. Therefore do it well rather than just doing it for the sake of it.