Avoid Industry Jargon or Marketing Clap-trap when Selling
The best sales presenters work at using plain and easy-to-understand language. Far too often, and far too many salespeople, can develop a belief that it’s important to use all manner of “educated sounding” words in a call, when a simple every-day word would be sufficient to make the same point.
Add to that, that you should never use terminology that might be difficult to understand, or is part of your in-house jargon, or even terms or phrases that are supposedly industry based. And although this kind of concept is simple to grasp, far too many salespeople still go out of their way to include wording or technical information that just isn’t necessary.
Over the years every one of us has been given the mnemonic referred to as the KISS formula. Many refer to it Keep it Simple Stupid. I think describing it that way is both demeaning and brings out a bad explanation of what KISS is meant to stand for. I personally prefer to refer to the KISS formula, by these words, Keep It Short and Simple. I think it’s a better way of explaining things and it fits in nicely with what I have to say here.
So here’s an invaluable hint for every salesperson reading this hint, and it’s also simple to remember – Avoid using Industry Jargon or any form of Marketing Clap-trap whenever you’re in a Selling call
Copy and distribute this content as often as you want. You are encouraged to share it. © Copyright Peter Collins, Sydney, Australia, 2002, 2007, 2011, 2015, 2017
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This Article is by Peter Collins – In a sales career spanning more than 53 years, Peter Collins has focused on helping and bringing out the best in others – whether it involves training or mentoring salespeople, managers, business consulting to SME’s. Since the 1970’s Peter has built a reputation as a Nationally and Internationally Published author, and has 68 business books to his credit, but he is mainly known for one book based on the Audio Tape series of the same name, Over 50 Ways of Closing the Sale. Peter had his first book published in 1969 and now has over 133 books in all, including Business, Marketing, Sales, Free Publicity, Body Language, Music and over 30 Christian books to date. Peters books have sold over 2.5 Million copies of his books over 49 years. In his personal life, Peter has been sought after as an encourager and motivator that has given of his time and talents freely despite his busy schedule. Subsequently, he has assisted churches, pastors, community and charity groups, as well as individuals through his teaching, training, development and on-going mentoring.
© Copyright Peter Collins, Profit Maker Sales, Sydney, Australia, 1994, 2002, 2007, 2011, 2015, 2017, all rights reserved. Peter can be contacted through his website – profitmakersales.com
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