Share on Social Media

Avoid Cold Calls and Avoid Rejection

I want to spend a few minutes talking about cold calls. Why because I, like many other sales professionals, dislike the term Cold Calls with a passion. It’s a term that both sounds negative and sends shivers down the spine of many that chase down business prospects either face to face, or over the telephone or even social media.

So what’s the solution? It’s simple. Don’t call a prospecting call a cold, call it for what it is, it’s a prospecting call. So call it a prospecting call.

Now let’s get to the reason this pod cast was made. To explain why salespeople avoid cold calls and subsequently avoid rejection.

But, now if we rephrase this message and say most salespeople avoid prospecting calls because they take time and are considered hard work. And door to door or telephone prospecting may be hard work, but it seems much easier than cold calling when seeking out prospective buyers.

Then we have another issue here. Again the problem is between the ears and nowhere else. Why? Because the majority of mediocre sellers also have it in their mind that if they don’t call on prospects, they’ll never have to suffer being rejected. Yet rejection only becomes an issue when the seller takes rejection personally.

On the other hand, high achieving professional salespeople expect a high rejection level whenever they engage in prospecting for business. They even don’t mind if others call it cold calling for business. Why? Because their mind is already conditioned for the outcome, and that outcome is a workable lead, even after having to put up with a high rejection rate. That’s the reason they make more calls – and it’s also the reason they generate more leads, more appointments and more new business.

So stop cold calling. Instead, start prospecting, gather workable leads, appoint them and then sell them.

#AvoidColdCalls, #AvoidRejection, #SalesProfessional, #SoundsNegative, #ChaseThemDown, #ProspectingCall, #HardWork, #BetweenTheEars, #MediocreSellers, #SufferBeingRejected, #RejectionPersonalised, #ExpectHighRejection, #ConditionedForTheOutcome, #HighRejectionRate, #StartProspecting, #PeterCollinsSalesHintsAndTips, #PeterCollins, #ClosingTheSale, #SalesClosing, #ProfitMakerSales, #PeterCollinsHintsAndTips, #SaleslTraining, #profitmakersales.com,

This Article is by Peter Collins – In a sales career spanning more than 53 years, Peter Collins has focused on helping and bringing out the best in others – whether it involves training or mentoring salespeople, managers, business consulting to SME’s. Since the 1970’s Peter has built a reputation as a Nationally and Internationally Published author, and has 68 business books to his credit, but he is mainly known for one book based on the Audio Tape series of the same name, Over 50 Ways of Closing the Sale. Peter had his first book published in 1969 and now has over 133 books in all, including Business, Marketing, Sales, Free Publicity, Body Language, Music and over 30 Christian books to date. Peters books have sold over 2.5 Million copies of his books over 49 years. In his personal life, Peter has been sought after as an encourager and motivator that has given of his time and talents freely despite his busy schedule. Subsequently, he has assisted churches, pastors, community and charity groups, as well as individuals through his teaching, training, development and on-going mentoring.

Avoid Cold Calls and Avoid Rejection

Avoid Cold Calls and Avoid Rejection

Copy and distribute this content as often as you want. You are encouraged to share it. © Copyright Peter Collins, Sydney, Australia, 2002, 2007, 2011, 2015, 2017

OTHER LINKS

OTHER LINKS

Link to this post:

QUICK LINKS

ALL BOOKS

SERVICES

QUOTES