ALWAYS DO YOUR OWN RESEARCH PERSONALY
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How often have you heard it said by top ranking, well known radio and television personalities, that prefer to do their own research. Many of them have researchers attached to their programs, but in the main, they still prefer to do their own research.
So you ask why, would anyone who has access to a research department, or even a qualified researcher would want to do his or her own research. The answer to that is simple and is learnt at a very early point in time by the professional and in most cases, in the early stages of their professional career.
SECOND-HAND REASEARCH IS ALWAYS FILTERED VIA ANOTHER’S OPINION
The reason anyone does their own research, is because whenever any form of information is obtained second-hand, it has usually been filtered through someone else’s prejudices and opinions. And remember, professionals don’t like to operate on opinions, they prefer to operate on facts alone. To them, the best place to get those facts is simply from the source itself. That’s why the true professional will do as much of his or her own research and fact-finding as often as is humanly possible.
If the source is not available at the initial point of contact, someone close should be contacted to help with the information gathering, and then that information checked with the source at the next or subsequent contact.
Professionals remain professional because they work a cut above the rest, and because of that their information is generally as impeccable as possible. It’s the best way they know to build “The Winning Edge” that sets them apart from others.
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