ADVERTISING LAPEL BUTTON
Simply design a Lapel Button that generates attention. It’s a lot easier than you think. Because of the advances in technology, these days we can create almost any message we want on a lapel button. They can cost as little as $5.00 or $10.00 each in short runs.
Buttons come in a variety of shapes and sizes – some are enormous. The messages can vary to suit the occasion and they can be produced in quantities as small as one.
Many years ago, when I was with the Yellow Pages they had a badge with a smiling face that simply said, “Yellow Page it”. Not wanting to go along with convention, I re-designed one that simply said, “Smile if your Yellow Pages is working”, then, if they didn’t respond favourably (and sometimes to my horror they didn’t), I’d simply replace it with the other and continued on with the call. However, most of the time it worked brilliantly, and in my favour.
A few years ago I advised a badge manufacturer to make up a special badge and have it inserted in a monthly free circulation magazine. He paid the cost of an insert and made up around 10,000 badges. It worked so well he didn’t need to advertise again for over 12 months.
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