Act in the Customers Best Interest – Always
Now here’s a hint to get this point right every time – don’t just talk about it, make sure you do it. Just because you want the sale or you need to reach your budget or the quota for the month or quarter, or the fact your sales manager or upper management want to sell a certain amount during a certain time frame or customer type doesn’t make it right for you, or for each and every customer for that matter. That’s right – it’s not the reason to make the sale.
Getting it right is keeping the customer’s or prospect’s best interest always your priority is. And the real bottom line here is, making the sale for one or more wrong reasons is usually the worse thing to do on behalf of the customer or prospect, or even the needs of your sales manager or your upper management, or (worse still) your own peace of mind, is not the right thing to do. That’s right, making a sale for any other reason other than ensuring it’s in your customer’s or prospect’s best interest is considered to be far worse than not making a sale in the first place.
Most times a sale of this nature will generally “bite you on the bum” sooner or later, or at least at one time or another. My best advice here is DON’T DO IT.
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