THREE LITTLE KNOWN FACTORS ABOUT COLD CALLS
COLD CALLS – Most salespeople avoid cold calls because they take time and hard work to nurture. The same salespeople also know if they don’t call on these prospects, they’ll never have to suffer being rejected. Yet rejection only becomes an issue when the salesperson takes rejection personally. High achievers expect a high rejection level in cold calling. That’s why they make more calls – and generate more new business.
COLD CALLS FIX THINGS – Learn to appreciate there are times when you’ll get two orders on the one call. They are usually, “Get out and stay out”. When this happens, don’t let the situation affect you. The best remedy is to make a “Cold Call” as quickly as possible – and go in with both barrels blazing.
COLD CALLS SCHEDULED GOAL – Do you have a scheduled goal to make a minimum number of cold calls each month. If you don’t, how do you intend to build new customers?