Confidence and Commitment Come Up Trumps
In a recent study of 10,000 people that determined why consumers frequent the business they do, price rated fifth, selection fourth, service third, quality second, and confidence first.
These people simply stated they would patronise the business they had confidence in. Therefore, what is the commitment you’ve made to increase your consumers confidence level in you and/or your business?
There never has been, nor ever will be, anything to match your total commitment to your business to help bolster consumer confidence. Your consistency is not only a key factor to your commitment, it is a vital factor.
Remember, if others become more assured in you, simply because they see a consistency of commitment, their confidence level will also rise, and the more confident they become in you or your business, the more likely they are to become your clients.