Failure Causes Further Failure
The reverse to the Law of Multiple Effect is more than just apparent here. Just as the winning companies communicate success, failing firms also send of unmistakable messages. But theirs is one of doom, gloom and flagging morale.
Those who lack confidence are anxious about the most minor things and subsequently perform inefficiently. Their enthusiasm is low, they lack ambition, and demoralise others through their broken spirit.
The Law of Multiple Effect creates a continuing spiral of negative performance. These businesses spend their time trying to survive and/or break even.
Their only way out is a 90 degree change of attitude. They need to act as if they believe there is better future, and it will come – providing they believe.
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This Article is by Peter Collins – In a sales career spanning more than 53 years, Peter Collins has focused on helping and bringing out the best in others – whether it involves training or mentoring salespeople, managers, business consulting to SME’s. Since the 1970’s Peter has built a reputation as a Nationally and Internationally Published author, and has 68 business books to his credit, but he is mainly known for one book based on the Audio Tape series of the same name, Over 50 Ways of Closing the Sale. Peter had his first book published in 1969 and now has over 133 books in all, including Business, Marketing, Sales, Free Publicity, Body Language, Music and over 30 Christian books to date. Peters books have sold over 2.5 Million copies of his books over 49 years. In his personal life, Peter has been sought after as an encourager and motivator that has given of his time and talents freely despite his busy schedule. Subsequently, he has assisted churches, pastors, community and charity groups, as well as individuals through his teaching, training, development and on-going mentoring.
© Copyright Peter Collins, Profit Maker Sales, Sydney, Australia, 1994, 2002, 2007, 2011, 2015, 2017, all rights reserved. Peter can be contacted through his website – profitmakersales.com
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