A Pet Hate of Mine is the Numbers Game
Oh yes. The ‘numbers’ game. Show enough people what you have and someone will buy. However, this ‘numbers game, stuff is also something my superseller friends don’t believe in. Why? Because, just like me, they have been trained to value the cost of a ‘lead’ and will go out of their way to satisfy any enquiry they receive. And in retail you have walk in customers, high overheads, high advertising costs as well as high cost after-sales and follow up systems. And we all are aware that one of the highest lead acquisition costs around today, is the cost of a retail lead.
So let’s kill the myth of the numbers game rubbish and concentrate on sales conversion. The looker becomes a suspect, the suspect becomes a prospect, and the prospect converts to a buyer. In business-to-business selling the rule of thumb is one sale in every four presentations is acceptable. In the in-home selling field, the same one in four ration applies. And I have worked with a company more recently, where the national average of over 120 salespeople, is an average collective sale closed every 2.7 leads that were worked nation-wide over a 12 month period.
Therefore, what is the closing ratio of those that tall you it’s just a numbers game? Is it one in ten, one in 20 or even higher? No wonder the acquisition cost is so high in the retail field. Remember, these are considered to be hot prospects because they came to you to look at something specific. And yes they will buy, but probably not from the feature seller.
Copy and distribute this content as often as you want. You are encouraged to share it. © Copyright Peter Collins, Sydney, Australia, 2002, 2007, 2011, 2015, 2017
NumbersGame, #PetHateOfMine, #SomeoneWillBuy, #DontBelieveIt, #KillTheMyth, #Rubbish, #AquisitionCost, HotProspects, #ClosingRatio, #PeterCollinsSalesHintsAndTips, #PeterCollins, #ClosingTheSale, #SalesClosing, #ProfitMakerSales, #PeterCollinsHintsAndTips, #SaleslTraining, #profitmakersales.com,
This Article is by Peter Collins – In a sales career spanning more than 53 years, Peter Collins has focused on helping and bringing out the best in others – whether it involves training or mentoring salespeople, managers, business consulting to SME’s. Since the 1970’s Peter has built a reputation as a Nationally and Internationally Published author, and has 68 business books to his credit, but he is mainly known for one book based on the Audio Tape series of the same name, Over 50 Ways of Closing the Sale. Peter had his first book published in 1969 and now has over 133 books in all, including Business, Marketing, Sales, Free Publicity, Body Language, Music and over 30 Christian books to date. Peters books have sold over 2.5 Million copies of his books over 49 years. In his personal life, Peter has been sought after as an encourager and motivator that has given of his time and talents freely despite his busy schedule. Subsequently, he has assisted churches, pastors, community and charity groups, as well as individuals through his teaching, training, development and on-going mentoring.
© Copyright Peter Collins, Profit Maker Sales, Sydney, Australia, 1994, 2002, 2007, 2011, 2015, 2017, all rights reserved. Peter can be contacted through his website – profitmakersales.com
FACEBOOK BUSINESS GROUPS
Sales, Selling, Closing and Marketing Hints and Tips: https://web.facebook.com/groups/286045915084689/
Closing, Sales Hints and Tips: https://www.facebook.com/groups/1325421490866876/
Selling + Sales Hints and Tips: https://www.facebook.com/groups/283568298730178/
Share the Success: https://www.facebook.com/groups/229231267521364/?ref=br_tf
Friends of Peter Collins ProfitMaker: https://www.facebook.com/groups/1340727249317279/
FACEBOOK CHRISTIAN GROUPS
Jesus is Lord: https://web.facebook.com/groups/841772792591425/
Inspiration, Motivation and Bible Based Success: https://www.facebook.com/groups/1847901328790418/
Christian Heros: https://www.facebook.com/groups/1168666616580368/?ref=br_tf
Christian Poetry & Poetic Verse: https://www.facebook.com/groups/109697049574664/
FACEBOOK BUSINESS PAGES
Peter Collins Success Centre: https://web.facebook.com/PeterCollinsSuccessCentre
Peter Collins Business and Uplifting Articles: https://www.facebook.com/PeterCollinsBusinessAndUpliftingArticles/
Peter Collins Closing Hints: https://web.facebook.com/PeterCollinsProfitMakerSales/
Peter Collins Sales Hints: https://web.facebook.com/saleshintsandtips/
Peter Collins Business Services: https://web.facebook.com/Peter-Collins-Business-Services-5…/
Peter Collins Quotes and Sales Tips: https://www.facebook.com/PeterCollinsQuotesandSalesTips/
Peter Collins List of Books: https://web.facebook.com/PeterCollinsBooks/
FACEBOOK CHRISTIAN PAGES
Peter Collins Christian Articles: https://web.facebook.com/PeterCollinsChristianArticles/
Success Revealed Through the Bible: https://www.facebook.com/Success-Revealed-Through-the-Bible-1184249301630029/
What the Bible Says: https://www.facebook.com/What-the-Bible-Says-1826843094198048/
Peter Collins Profile: https://www.linkedin.com/in/peter-collins-95b6b8105…