TELL THE TRUTH – AND YOU WONT NEED A GREAT MEMORY
As long as most of us can remember, phrases such as “If you tell the truth, you won’t need a great memory,” “I avoid telling lies, because I don’t have the best of memories,” or “Its OK to stretch the truth as long as no-one gets hurt” and so on, have become part of many peoples lives. Years ago, a handshake used to suffice on the majority of business deals, and it was all that was needed. Today it’s not only a contract which is important, but whoever has access to the better lawyer, should nee of the parties decide they no longer want to honour the arrangement.
Yet through all of the lies, deception, exaggerations and distortions that make up todays business world, the majority of people would still prefer to deal primarily with those that can be trusted to keep then word no matter what.
The problem with today’s society is that many not only deceive others, but also deceive themselves. Many are already aware that those who use phrases such as “I avoid telling lies, because I don’t have the greatest of memories,” in the main cannot be trusted. Many are already habitual liars, exaggerators or deceivers
Integrity, honesty and ethical conduct may not be manner in which a proportion of those conducting business conform to today,. Yet the majority of business houses that have either been around for a while or intend to stay around for a while, aspire to integrity, honesty and ethical conduct as their business foundation.
So if you intend to spend a short term, like only a few years in business, then lie, cheat, exaggerate and do whatever else you want to. But also remember, your prospects are not stupid, you’ll get caught out more often than you think, and even sooner than you think.
Then when you do get caught out and things look grim, the sales have stopped and the cash-flow has dried up, then think back to when your now acquired deceptive practices crept into your life and influenced your actions and reactions. Then think of the damage the same practices have done to your private life and then . . . count the cost.
One of the better rewards of being successful is being able to feel good about yourself. When you feel good about yourself, you tend to be more astute, mentally sharper, have far more energy and achieve so much more.
The only standard that should apply at all times is total honesty. Anything less, is an insult to everyone including you. Yes you. Even a habitual liar deserves to honour themselves better than they do. Integrity, honesty and ethical conduct in business makes really good business sense . . . in more ways than one.
Copy and distribute this content as often as you want. You are encouraged to share it. © Copyright Peter Collins, Sydney, Australia, 2007
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This Article is by Peter Collins – In a sales career spanning more than 53 years, Peter Collins has focused on helping and bringing out the best in others – whether it involves training or mentoring salespeople, managers, business consulting to SME’s. Since the 1970’s Peter has built a reputation as a Nationally and Internationally Published author, and has 68 business books to his credit, but he is mainly known for one book based on the Audio Tape series of the same name, Over 50 Ways of Closing the Sale. Peter had his first book published in 1969 and now has over 133 books in all, including Business, Marketing, Sales, Free Publicity, Body Language, Music and over 30 Christian books to date. Peters books have sold over 2.5 Million copies over 48 years. In his personal life, Peter has been sought after as an encourager and motivator that has given of his time and talents freely despite his busy schedule. Subsequently, he has assisted churches, pastors, community and charity groups, as well as individuals through his teaching, training, development and on-going mentoring.
© Copyright Peter Collins, Profit Maker Sales, Sydney, Australia, 1994, 2002, 2007, 2011, 2015, 2017, all rights reserved. Peter can be contacted through his website – profitmakersales.com
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