CONFIDENCE – THE BASIS OF SALES SUCCESS
The basis of all successful selling is confidence. Confidence does not mean blind hope. No, confidence is more than that – it’s more about how you think about yourself and your future.
Self-Belief – A confident salesperson always believes in themselves and their abilities to sell well. In order to create trust with the prospect, the first thing that salesperson has to sell is themself. Whilst self-belief does not ever guarantee that the salesperson will make a sale, but it always increases the probability of success to the salesperson.
If you go into a selling situation and you do not believe in yourself, then chances are that you are doomed to fail. But the most important part here is, that if you don’t believe in yourself, then chances are that the customer will not believe in you either. And if they don’t believe in you or you capabilities, they will also not believe what you say.
The sellers doubt will become their doubt and doubt never leads to the sale.
Peter Collins
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